Meet The Girls

Well, you can’t really meet us here, but you will be able to read all the wonderful things our public relations agency says about us.
 

Janice Jordan
Master Minx

Janice Jordan, the founder and CEO of Minx, Inc., grew up in Southern California and enjoyed a successful career as the CEO of a high technology business before heeding the siren call of the beauty industry. A fan of the sun, surf and fast cars, particularly those driven by her car-racing husband, Janice had a vehicle graphics business when she became frustrated at the daily wear and tear on her nails. After trying many protective materials, Janice finally found a coating that not only worked but looked pretty cool as well. Realizing that the film had incredible potential, Janice initiated product development and a patent application. The result, Minx, is resilient, environmentally friendly, and provides an exciting new dimension to the nail and fashion industry with unlimited design and customization options.


Dawn Lynch-Goodwin
Chief Cheeky Minx

Dawn Lynch-Goodwin, born and raised in merry old England, met and worked with Janice Jordan in 1991 while touring the globe in search of fun and excitement. Eventually returning to England after a rather nasty situation involving an over-friendly woman at a bus stop in El Salvador, Dawn gained over a decade of experience in the hair and fashion industry working with brands such as Vidal Sassoon, Schwarzkopf and Henkle and Bristol Myers. In 2004 Dawn settled in Australia and bought a salon in the ultra-fashionable Bondi area in Sydney. However, after a chance meeting with her long lost friend Janice, it was clear that something extremely exciting was developing in the beauty industry. After what she thought was going to be a short holiday where she would give an old buddy some advice, Dawn returned to Australia, sold her business, and became Janice’s business partner.

The rest, as they say, is history!