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01/16/08: Saucy New Minx Nails Become an Exciting Differentiator for High-End Salons

Contact Information:
Janice Miller
RMJ Public Relations
Phone: 212-246-2523
Email: janicemiller@rmjpr.com


Saucy New Minx™ Nails Become an Exciting Differentiator for High-End Salons

January 11, 2008 – Oceanside, CA – Minx, Inc.™ has announced the launch of Minx nail fashion, a new and glamorous way for women to extend fashion to their very fingertips.

Sparkly metallics, personalized graphics and photo-quality designs currently unavailable in the market make up the Minx nail line. Made of flexible film, Minx finally gives women completely customized nails that can feature the exact pattern and colors of their newest gown, their favorite photo, or that season’s hottest designs.

“We have not seen such a unique and exciting product for ages,” gushes Keri Parker, Owner of Lulu’s by Travis Parker, an exclusive nail boutique in San Diego. “Competition is fierce among top salons, so we are thrilled to be the first to offer Minx in our area. Any woman who wants to be at the height of fashion or wants something special for an event will have to make an appointment with us.”

Natasha Ray, Owner of Ms. Dainty Mobile Spa and Nail Lounge in Washington D.C., explains that the simple application process is a tremendous benefit for busy Capitol Hill clientele. “Because Minx is not a liquid and no hazardous chemicals are used in its application, manicurists can easily apply it to clients at the same time that hair and makeup are being done,” Ray explains. Minx does not require any drying time, nor are there any fumes, spills, smudging or chipping. “Clients can be glammed in half the time, and salons can schedule more appointments in a day,” Ray concludes.

“Minx is for those who love to stand out from the crowd,” declares Master Minx Janice Jordan. “For celebrities who wore Minx nails on the red carpet for the American Music Awards and the Music Rocks event, Minx opens up a whole new area of fashion. Once you’ve tried it, you can’t go back,” Jordan states.

Minx is packaged in unique, high-fashion containers to sizzle at Point-of-Purchase. To inquire about Minx nails, training programs or to speak to a sales associate, call 760-757-6469.

About Minx, Inc.™
Minx, Inc.™ is a private company committed to extending fashion to nails. The Minx manicure and pedicure line includes designer styles, personalized graphics and sparkling metallics available to high-end beauty businesses across the United States. For more information and a list of salons and spas currently offering Minx, visit www.MinxNails.com.

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