Dawn Lynch-Goodwin (Chief Cheeky Minx)
& Janice Jordan (Master Minx) filed patent
A historic month! We named Minx!
Minx was officially formed and the adventure began...
Opened the first Minx Office –one step closer to building an empire!
Met Naja, a celebrity manicurist who became a head designer for Minx
Customized Minx nails for Lady Gaga designed by Naja
Janice Miller joins the Minx team!
Minx transitions from research & development to generating revenue (aka minx products were born & people grew to love them)
The First Minx Heat Lamp was created
Minx appears on the cover of NAILS Magazine’s 25th Anniversary issue.
Minx by Tom Bachik
Minx meets Athena
of Minx Houston and
Nail Talk Radio
TV Guide interviews Minx Founders, Janice & Dawn about their hot new nail fashion
Minx is featured in the cover shoot of Italian Vogue’s beauty supplement
Minx by Honey
Lady Gaga releases “Poker Face” wearing a metallic Minx on the album cover
Minx by Naja
Beyoncé wears custom Minx as she sings “At Last” to President Obama during his inauguration
Minx applied by Lisa Logan
March - May
WE’RE INTERNATIONAL BABY! Signed first distributors - UK, Germany, Holland, Finland, Denmark, Spain/Portugal, Greece, Israel, Malta
U.S. Vogue published an 8-page feature with Minx
Jimmy Choo selects Minx for their new ad campaign
Rapper M.I.A. is featured in U.S. Vogue wearing Minx
Minx by Maki Sakamoto at Valley NYC
Minx walks the runway in Alexander McQueen’s Fashion Show in Paris
Custom Minx by Marian Newman and her team
Avril Lavigne wears Minx on the cover of Maxim magazine
Minx by Kimmie Kyees
U.K. Vogue names Minx a “Stand-out Product of 2010”
Beyonce and Minx by Lisa Logan grace the cover of the July 2011 issue of
Katy Perry wears custom Minx by
Kimmie Kyees for her VMA performance.
Minx teams up with Marc Jacobs to release a special set of Minx based on his runway looks from his fall Marc by Marc Jacobs collection.
Minx nails by Marian Newman featured in the Vivienne Westwood Autumn/Winter 2012 collection at the Quai d'Austerlitz in Paris.
Rihanna wears Lustrous Lizard nails by Kimmie Kyees for her “Where Have You Been” music video.
July - August
Minx nails worn by multiple athletes in the London 2012 Olympic games.
Kesha rocks Star of Dawn Minx and Studs during her MTV performance ringing in the new year.
Beyonce wears Minx by Lisa Logan during her Superbowl halftime performance.
Launch of Minx Underwear
Heidi Klum shows off her Donald Simrock’s Lazer Show Minx design on social media.
Ellen Degeneres wears Minx Golden Lightning Studs for the Beats Music Suberbowl television commercial.
Minx Golden lightning used at the PingHe AW14 Fashion show at London Fashion Week.
Designer Vitorino Campos uses Minxlusion nail coatings in his SS 2014 collection in São Paulo.
Launch of Minx Coat!
Nail stylist Marian Newman uses gold Minx nails on Models at the Manish Arora show for Paris Fashion week.
Minx Copper nails featured in Swedish ELLE.
Minx creates Basquiat collection to be sold at the Brooklyn Museum as part of the Basquiat Notebooks exhibition.