A Story to Remember.

Minx Milestones

2006

Dawn Lynch-Goodwin (Chief Cheeky Minx) & Janice Jordan (Master Minx) filed patent

2007

February
A historic month! We named Minx!
March
Minx was officially formed and the adventure began...
July
Opened the first Minx Office –one step closer to building an empire!
August
Met Naja, a celebrity manicurist who became a head designer for Minx
September
Customized Minx nails for Lady Gaga designed by Naja
October
Janice Miller joins the Minx team!

2008

January
Minx transitions from research & development to generating revenue (aka minx products were born & people grew to love them)
January
The First Minx Heat Lamp was created
February
Minx appears on the cover of NAILS Magazine’s 25th Anniversary issue.

Minx by Tom Bachik
June
Minx meets Athena of Minx Houston and Nail Talk Radio
July
TV Guide interviews Minx Founders, Janice & Dawn about their hot new nail fashion
September
Minx is featured in the cover shoot of Italian Vogue’s beauty supplement

Minx by Honey
September
Lady Gaga releases “Poker Face” wearing a metallic Minx on the album cover

Minx by Naja

2009

January
Beyoncé wears custom Minx as she sings “At Last” to President Obama during his inauguration

Minx applied by Lisa Logan
March - May
WE’RE INTERNATIONAL BABY! Signed first distributors - UK, Germany, Holland, Finland, Denmark, Spain/Portugal, Greece, Israel, Malta
October
U.S. Vogue published an 8-page feature with Minx

2010

January
Jimmy Choo selects Minx for their new ad campaign
August
Rapper M.I.A. is featured in U.S. Vogue wearing Minx

Minx by Maki Sakamoto at Valley NYC
October
Minx walks the runway in Alexander McQueen’s Fashion Show in Paris

Custom Minx by Marian Newman and her team
November
Avril Lavigne wears Minx on the cover of Maxim magazine

Minx by Kimmie Kyees
December
U.K. Vogue names Minx a “Stand-out Product of 2010”

2011

July
Beyonce and Minx by Lisa Logan grace the cover of the July 2011 issue of W magazine.
August
Katy Perry wears custom Minx by Kimmie Kyees for her VMA performance.
September
Minx teams up with Marc Jacobs to release a special set of Minx based on his runway looks from his fall Marc by Marc Jacobs collection.

2012

March
Minx nails by Marian Newman featured in the Vivienne Westwood Autumn/Winter 2012 collection at the Quai d'Austerlitz in Paris.
June
Rihanna wears Lustrous Lizard nails by Kimmie Kyees for her “Where Have You Been” music video.
July - August
Minx nails worn by multiple athletes in the London 2012 Olympic games.

2013

January
Kesha rocks Star of Dawn Minx and Studs during her MTV performance ringing in the new year.
February
Beyonce wears Minx by Lisa Logan during her Superbowl halftime performance.
April
Launch of Minx Underwear
August
Heidi Klum shows off her Donald Simrock’s Lazer Show Minx design on social media.

2014

February
Ellen Degeneres wears Minx Golden Lightning Studs for the Beats Music Suberbowl television commercial.
February
Minx Golden lightning used at the PingHe AW14 Fashion show at London Fashion Week.
March
Designer Vitorino Campos uses Minxlusion nail coatings in his SS 2014 collection in São Paulo.
August
Launch of Minx Coat!

2015

March
Nail stylist Marian Newman uses gold Minx nails on Models at the Manish Arora show for Paris Fashion week.
March
Minx Copper nails featured in Swedish ELLE.
April
Minx creates Basquiat collection to be sold at the Brooklyn Museum as part of the Basquiat Notebooks exhibition.
July

MINX NAILS
RE-LAUNCH!