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New Website, New Ambitions, New Minx

With the dirt scrubbed out from under our nails and our files resharpened, Minx reintroduces itself with an all-new website.


We held onto the good stuff but have otherwise emptied the drawers. After taking our licks in trying to knock around with the big guys, we've refocused our brand to cater to people more like us.

During the inception of Minx, professionals and celebrities immediately pounced on our product. So we ran with it, letting them take the direction of our gaze with them.

It took us a little while, but after our feet tripped on the red carpet, we realized we don't have smoky makeup running from temple to temple or feathers in our hair. We're more common, normal. We walk with our heads sometimes up and sometimes down. We just like to have our hands and feet to say a little more when we do.

You can find us sitting in traffic next to you (probably singing a song at the top of our lungs). We're just a family of people who likes to celebrate who we are. Time to make our company help others do the same.

Instead of putting the latest designer's insignia into our nail designs, we want to put the traffic daydreams, whatever excites and lifts you through the ugh, onto your nails.

We want MINX's versatile, fully customizable nail wrap to extend fashion beyond where the flash shines and elevate the hand tapping on the wheel next to us.

And we're sooo excited about this vision shift because, hopefully, it will mean spending less time at beauty conventions and runway shows and more time doing fun things with you. At shows, concerts, grand openings, whatever it is, we want to help enhance and empower your moment.

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